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Showing posts from 2013

How You Can Run Effective Marketing Campaigns for Your Ecommerce Web Store?

Marketing is a basic factor for the success of every business. Without this people are not capable to know about any new business. That’s why every business owner wants to run effective and impressive marketing campaigns for his company promotion. But some of them can’t run this marketing campaign for big level due to small budget. Therefore they prefer to run free promotional campaigns for their production. Following are some useful key notes for every small and big business and by following you can easily run marketing campaign for all levels. Social Media Campaigns:- If you are starting online business then you must have official accounts on all social media sites such as Facebook, Google plus, Twitter, LinkedIn, MySpace etc. This is not enough; keep starting daily basis activities on these sites and try to post some catchy and informative materials for your fans which engage people.  You have to offer your customers some discount and free offers in a moth or a week for gain

Useful Tips to Create Online Ecommerce Store:-

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Now a day, every one is enough busy in his life and nobody have extra time to go to market and purchase something. Reason is that billions of online stores are selling these things online on discounts. Therefore, people prefer to buy their desired products online instead of going to market. According to different expert reviews, "A new thing has been discovered that people are changing their behavior and they always prefer to get products and items from Ecommerce stores. " Why People are changing their behaviors? People are changing their buying habits, but will overall buying process going to change? Answers is yes, nowadays people do their research before purchasing any thing. They read different reviews and compare features of their desired products with others same featured products. In order to run a successful business offline, you need to make strategies for online business as well. Because, it is a general concept and standard, that if you have an online

Best 5 SEO Tools Which You Might Not Have Used Yet...

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What is SEO? SEO is a process which is used to improve the visibility of a website in a search engine results through organic and paid search results. According to Dewi Nawasari, a search marker, She defines SEO is a process which attract the relevant customers who searches your website from Google, Bing and Yahoo. How SEO Works? SEO targets different types of searches like, image, local, video, academic and news. Here are few SEO tools which are useful for small budget business. Same like in eCommerce, Wordpress and Advance PrestaShop SEO Modules ,  you can use all these tools to manage your On page and off page SEO.              1.          ISplonage The   iSplonage   is a well known tool which is used for PPC research. This tool has a strong and powerful feature of searching keywords.  If you enter a keyword in its search bar, you will see top 10 PPC competitors along advertising trend. It will show every competitor graphically. 2.         CognitiveSEO On

Benefits of Having One Step Checkout In Your Ecommerce Website

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No e-merchant likes to lose his customers when their shopping cart is filled up with products and services and they are about to checkout. There are many reasons for which people refrain from on-line shopping.  These include many problems like issues in on-line purchasing process, low er trust on web store and inflated shipping costs. By simply increasing the massive amount of traffic to your web store is of no use if there is no sale s conversion. It is possible to have a quick cart solution with inspiring features. Therefore it is important to learn the tips and tricks of adding one step check out process on your website. 1. Quick Checkout Processing Every customer likes to checkout quickly. Many Ecommerce web stores fail to get more conversions due to difficulty in checkout processing. When a customer has to open multi ple pages to fill-in the information, he will get frustrated and leave the website. By implementing a One step checkout process on

4 Tips To Improve Online Customers Loyalty

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Customer loyalty is hard to earn, harder to retain it is hardest earn and retain when it comes to online business. It’s better to listen an existing customer to keep him loyal instead of looking for new ones by discouraging old customers. Never run after the sales instead try to find ways to increase customer followings and this will surely benefit in long term and good for brand image. Addict Your Customers Don’t let your customers forget about you, keep them updated by sending new product newsletter a special discount code for the old customers to make them feel they are different and special for your company. The best practice is to send yearly gifts on Christmas to remind your customers about your store and keep bringing them back to your online store. Respond Early: Store owners should not only respond but they should do it quick and don’t let your customers feel that your customer support is responsive but slow. Being turtle in responding will not

2 Must have Modules That Work As Bricks In Completing Newly Lunched Prestashop Store

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There are some modules which can be considered as the necessity of every prestashop store from first day of launch no matter what is going sell. Couple of them are discussed as under Module For Testimonials Section If you think of developing a testimonials section after having some sales then surely you are mistaken. You might take months to get your first sale. The best is to get reviews from your offline customers and post it in the website. The next step after creating a testimonials section is to grow your it and to grow you need to have advance modules which allows customers to directly post there testimonials   using a text box enable by an advance testimonials module. Module For FAQ Section The FAQ section is considered a requirement only when a store has grown up and receiving huge amount of queries. With the development of some advance module this concept has being criticized as these modules helps in building and displaying FAQs more dynamically. T

Custom Development – Why It Is vital For The Success Of An Ecommerce Store?

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The development of free open source shopping carts has not reduced the requirement of custom development but it has been increased in the form of new themes, tailoring modules and extension to the customer’s requirements and so on. Below are the three main reasons which support the point that custom development is the need of hour. Time Availability: Managing and running an e-commerce store requires time. A store owner find it hard to manage time as there most of the time is spent in updating new products, responding to customer queries, managing product inventories, handling orders and many other things. They do not find any time neither do they have enough technical expertise to customize their themes or outlook of their e-commerce store. Tailor To Your Requisites: The website owners look for the modules and extension which can ease their work and this is where the custom development comes into play. The programmers tailor the module, themes and features of th