PrestaShop Product Reviews

What is SEO? SEO is a process which is used to improve the visibility of a website in a search engine results through organic and paid search results. According to Dewi Nawasari, a search marker, She defines SEO is a process which attract the relevant customers who searches your website from Google, Bing and Yahoo. How SEO Works? SEO targets different types of searches like, image, local, video, academic and news. Here are few SEO tools which are useful for small budget business. Same like in eCommerce, Wordpress and Advance PrestaShop SEO Modules ,  you can use all these tools to manage your On page and off page SEO.              1.          ISplonage The   iSplonage   is a well known tool which is used for PPC research. This tool has a strong and powerful feature of searching keywords.  If you enter a keyword in its search bar, you will see top 10 PPC competitors along advertis...

No e-merchant likes to lose his customers when their shopping cart is filled up with products and services and they are about to checkout. There are many reasons for which people refrain from on-line shopping.  These include many problems like issues in on-line purchasing process, low er trust on web store and inflated shipping costs. By simply increasing the massive amount of traffic to your web store is of no use if there is no sale s conversion. It is possible to have a quick cart solution with inspiring features. Therefore it is important to learn the tips and tricks of adding one step check out process on your website. 1. Quick Checkout Processing Every customer likes to checkout quickly. Many Ecommerce web stores fail to get more conversions due to difficulty in checkout processing. When a customer has to open multi ple pages to fill-in the information, he will get frustrated and leave the website. By implementing a One step checkout process...

Customer loyalty is hard to earn, harder to retain it is hardest earn and retain when it comes to online business. It’s better to listen an existing customer to keep him loyal instead of looking for new ones by discouraging old customers. Never run after the sales instead try to find ways to increase customer followings and this will surely benefit in long term and good for brand image. Addict Your Customers Don’t let your customers forget about you, keep them updated by sending new product newsletter a special discount code for the old customers to make them feel they are different and special for your company. The best practice is to send yearly gifts on Christmas to remind your customers about your store and keep bringing them back to your online store. Respond Early: Store owners should not only respond but they should do it quick and don’t let your customers feel that your customer support is responsive but slow. Being turtle in responding will not ...

There are some modules which can be considered as the necessity of every prestashop store from first day of launch no matter what is going sell. Couple of them are discussed as under Module For Testimonials Section If you think of developing a testimonials section after having some sales then surely you are mistaken. You might take months to get your first sale. The best is to get reviews from your offline customers and post it in the website. The next step after creating a testimonials section is to grow your it and to grow you need to have advance modules which allows customers to directly post there testimonials   using a text box enable by an advance testimonials module. Module For FAQ Section The FAQ section is considered a requirement only when a store has grown up and receiving huge amount of queries. With the development of some advance module this concept has being criticized as these modules helps in building and displaying FAQs more dynamicall...

The development of free open source shopping carts has not reduced the requirement of custom development but it has been increased in the form of new themes, tailoring modules and extension to the customer’s requirements and so on. Below are the three main reasons which support the point that custom development is the need of hour. Time Availability: Managing and running an e-commerce store requires time. A store owner find it hard to manage time as there most of the time is spent in updating new products, responding to customer queries, managing product inventories, handling orders and many other things. They do not find any time neither do they have enough technical expertise to customize their themes or outlook of their e-commerce store. Tailor To Your Requisites: The website owners look for the modules and extension which can ease their work and this is where the custom development comes into play. The programmers tailor the module, themes and features of th...

The PrestaShop e-commerce is among the top free open source software available to start shopping cart. It suits those enterprises with low budget and willing to start an online store. The software has been developed in PHP and it is as good as web 2.0. The software is the most user friendly open source and requires less technical skills to get started with. The learning curve is very small as compare to Magento to run and maintain your store. The installation requirements are MySQL 5, Apache web server 1.3, PHP 5, Linux. There are some advantage and disadvantages of this software. Advantages Flexibility of Administration panel! Merchant can customize his store the way he wants to make sure it is according to the customers’ need. It is light weight software which enhances the loading speed of the shopping store. Old themes can be replaced with new ones to keep the design updated. The customization of theme was never so easy. Merchant can modify it as per his require...