What are the secrets of converting guests into customers?
There is a huge competition among online stores which offer same kinds of products or services e.g. software, modules, shirts, cosmetics, technical consultancy etc. In this competition one thing comes out that how we can enhance our sales ratio because not all the site visitors buy our products. At here a question rises up that why they don’t buy our products? There are some reasons and facts that becomes a barrier in front of sales. What these obstacles and issues are? We will discuss below in detail with helpful solutions.
Is Your Web Site Has Descriptive Content/Images:-
As all site administrators know that content is the king. Because content is only thing that describe your site niche and its importance to the site visitors. So be careful about this section of your online store. If you don’t have informative and helpful content then you will face big loss in search engines rankings and also your site visitors will not come back again. So whenever you built your store then you should hire professional content writers for your site content. If you do so then you will definitely get fruit full results in not only search engines ranks but also in sales. Also use appropriate images on your site’s pages e.g. home, product, category, contact us, checkout etc.
Are you providing smooth and Quick User Experience:-
Next thing comes how much you are providing simple and smooth user experience to your site visitors. According to Ecommerce experts,
“Behave your site visitors as like host.”
Above experts quote shows the importance your site visitors. That’s mean that you have to consider your site visitors like a gust and you are host. So do every thing else for your site visitors which is possible for you. So you have to facilitate your website visitors in all possible ways. If you need to use module then you have to use this for just only your site visitors. Many administrators of online stores use different kinds of quick view modules according to their CMS for such purpose e.g. Quick View PrestaShop Module, PrestaShop Homepage Tabs etc. Such kinds of modules can be used to manage home and category pages. For example quick view module offers very quick and fast look of product detail in a popup window on home and category pages where your customers can see complete detail and also they can buy products from this light box without leaving home and category pages. Such kinds of modules can be used to facilitate site visitors and smooth user experience.
Focus on Customer Care and Support:-
You have to sincere with your customers. Let your customers share their issues with you and solve them in a professional way. Also encourage them to communicate with you by using their accounts. Customer care and support section is most important that can become a back bone of ecommerce business because if you solve your customers issues and complaints then they will definitely share this good behavior and response with their friends. It may be possible that his friend will get your product or services due to your good and active setup. So you have to use some facilitating and useful modules for support section of your website e.g. PrestaShop Customer Service Module etc.